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Design As Art Bruno Munari Pdf 15


Design As Art Bruno Munari Pdf 15




Design as Art is a classic book by the Italian artist and designer Bruno Munari, who was described by Picasso as "the new Leonardo". The book is an illustrated journey into the artistic possibilities of modern design, covering topics such as visual communication, graphic design, industrial design, typography, posters, children's books, and more. The book was first published in 1966 and has been translated into many languages. It is part of the Penguin on Design series, which includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.


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In this article, we will review some of the main ideas and insights from Design as Art by Bruno Munari, and provide a link to download the PDF version of the book for free.


What is a Designer?




Munari begins his book by defining what a designer is and what he does. He argues that a designer is not just an artist who makes beautiful things for a small group of elite people, but a person who re-establishes the contact between art and the public, between living people and art as a living thing. A designer must be able to respond with humility and competence to the demands of his neighbors, and to make things that are not only aesthetically pleasing, but also functional and accessible. A designer must also be aware of the changing needs and tastes of society, and be able to adapt his work accordingly.


Munari writes: "Today it has become necessary to demolish the myth of the 'star' artist who only produces masterpieces for a small group of ultra-intelligent people. It must be understood that as long as art stands aside from the problems of life it will only interest a very few people. Culture today is becoming a mass affair, and the artist must step down from his pedestal and be prepared to make a sign for a butcher's shop (if he knows how to do it). The artist must cast off the last rags of romanticism and become active as a man among men, well up in present-day techniques, materials and working methods. Without losing his innate aesthetic sense he must be able to respond with humility and competence to the demands his neighbors may make of him."


A Living Language




One of the main themes of Design as Art is that design is a living language that evolves with time and culture. Munari compares design to natural languages, which are constantly changing and adapting to new situations and expressions. He says that design should not be rigid or fixed, but flexible and open to innovation. He also says that design should not be based on personal preferences or whims, but on objective criteria and rules that can be learned and applied.


Munari writes: "A language is not something invented by one man or even by one people; it is something that grows out of necessity. It grows out of many people's need to communicate with one another. And so it changes with time; it adapts itself to new situations; it borrows words from other languages; it creates new words for new things or new feelings; it drops old words that are no longer useful. A language lives only if it is used; if not it dies."


The Shape of Words




One of the chapters that illustrates Munari's creative approach to design is "The Shape of Words", where he explores how typography can convey meaning beyond the literal content of the text. He shows how different fonts, sizes, colors, orientations, arrangements, and combinations of letters can create different effects and impressions on the reader. He also shows how words can be transformed into images or symbols, or vice versa. He demonstrates how typography can be used as a tool for visual communication, expression, and art.


Munari writes: "Words are not only sounds or written signs; they are also images in our minds. When we read or hear a word we see its shape in our mind's eye; we see its colour (if it has one); we see its movement (if it has one); we see its size (if it has one); we see its weight (if it has one); we see its texture (if it has one); we see its temperature (if it has one); we see its smell (if it has one); we see its taste (if it has one); we see its sound (if it has one). All these qualities are part of the word's meaning."


Download Design as Art by Bruno Munari PDF for Free




If you are interested in reading more of Design as Art by Bruno Munari, you can download the PDF version of the book for free from this link: [Design as Art by Bruno Munari PDF]. The PDF file contains 104 pages and is about 15 MB in size. You can read it on your computer, tablet, phone, or e-reader. You can also print it out if you prefer a hard copy.


We hope you enjoy this classic book by one of the most influential designers of the twentieth century, and learn something new and useful from it. If you do, please share this article with your friends and colleagues who might also be interested in design, art, and creativity.


Thank you for reading!


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